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Sense: The Art and Science of Creating Lasting Brands
Free Download Sense: The Art and Science of Creating Lasting Brands
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About the Author
Founded in 1945 by Gordon Lippincott, the man who coined the term ?corporate identity,? Lippincott & Margulies has been a leader in the field of identity design since its inception. Building on its strength in industrial design, Lippincott & Margulies helped pioneer the field of package design and brand identity, and many of its early efforts in these areas still fill blue chip positions in their companies? portfolios. They have worked with over 3000 clients including Amtrack, Betty Crocker, Campbells, Citgo, Coca-Cola, Duracell, FTD, General Mills, Infiniti, MGM, Pizza Hut, and Xerox and are located in New York City.
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Product details
Paperback: 528 pages
Publisher: Rockport Pub (January 1, 2004)
Language: English
ISBN-10: 1592530141
ISBN-13: 978-1592530144
Product Dimensions:
9 x 1.8 x 11.8 inches
Shipping Weight: 5.1 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#7,370,704 in Books (See Top 100 in Books)
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